Brief | Amid covid, NBC needed to rethink the 2020 upfront.
Solve | put the upfront inside a return episode of 30 rock.
Results: Won our agency’sfirst lion at cannes 2021. silver clio 2021
TRAILER
PLOT
During the Pandemic, Jack Donaghy (Alec Baldwin) calls Liz Lemon (Tina Fey) to reunite the cast of TGS and convince former-page-turned-head-of-NBC, Kenneth Parcell (Jack McBrayer), to reboot the show on Peacock.
Throughout the show, we weaved in promotions for upcoming programming, Peacock, Universal Studios, Tokyo 2020 and much more.
PRESS
“The show made for an enjoyable reminder of just how great “30 Rock” was when it was firing on all cylinders.” Indie Wire
"The natural progression for the story 30 Rock told, which allows the special to somehow reach an even higher level of meta inception than it already had" A.V. Club
